Managers should invest in the human capital of employees to achieve superior marketplace value for the company.

Customer value proposition is a crucial concept to increasing profitability and beating the competition. The focus should be the customer.

Scaling up a business is like climbing a mountain. You need the right people, strategy, execution, and resources to grow your business.

Corporate identity or "brand" is a valuable asset that can be effectively managed and leveraged to grow and expand your business.

An effective business strategy builds value in publicly traded companies and value for customers of private businesses.

A successful customer-centered business strategy requires a clear vision and value statement that is shared with all employees.

Brand identity is a crucial marketing step to develop your business. Learn what a Brand is and how to build and manage your brand.

It is critical to analyze future opportunities when designing a marketing plan to grow your business.

Employment is very competitive and employees want their workplace to be fun. Many companies are responding and reaping the benefits.

Develop your employees' leadership skills with practice, evaluation, and instruction to accelerate your corporate destiny.