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Dr. Alan Grossnickle
Effective Communications
Communications range from large formal briefings to casual encounters, but the principles of effective communication stay the same.
Dr. Alan Grossnickle
Marketing and Customer Value
The firm’s task is to examine its costs and performance in each value-creating activity to determine marketing and customer value.
Dr. Alan Grossnickle
Positioning and Branding for a Small Business
Small businesses often operate on small budgets, but you can still find ways to build your brand.
Dr. Alan Grossnickle
Employee Empowerment
Employee empowerment should be seen not as a single initiative, but rather as a climate, atmosphere, and
culture of your business.
Dr. Alan Grossnickle
Establishing a Customer Service Program
Successful customer service means making customers want to come back for more and getting them to recommend products and services to others.
Dr. Alan Grossnickle
Strategic Planning Action Checklist
Strategic planning resides at the heart of every organization. It drives what you do and how you do it.
Dr. Alan Grossnickle
Getting Close To The Customer
It's extremely important to know details about your customers and develop a close relationship.
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